engineering products for business

Task

LigaEng is engaged in the sale of wholesale products, but the bulk of sales came from an offline store, which did not run any advertising, and new customers came exclusively through word of mouth. Customers who need to purchase wholesale equipment in the fields of heating, water supply, and sewage could not find out about the company on their own, which significantly reduced the number of customers

Decision

Creating a website for the B2B segment, which is looking for specialized equipment. Thus, we addressed the pain points of customers who needed to make wholesale purchases and couldn’t find a website; also, developing an official store website for LigaEng gave customers the opportunity to easily and conveniently select, order, and receive the necessary equipment and services

Result

The conversion rate was 3.9%. The website also contains detailed information about each product, including its characteristics, prices, and availability. Customers can ask questions, leave reviews, and get real‑time consultations, which had a positive impact on sales over the course of 3 months. After the launch, LigaEng’s revenue exceeded 1,000,000 rubles